Company Overview

belimanis.com is a community-based online service platform that enables users not only to shop for daily needs, but also to offer services to fellow community members through its mobile application and website. By combining eCommerce with a community-driven marketplace, belimanis.com supports both product transactions and service interactions within one ecosystem.

Situation (Before)

As the platform’s activities grew, belimanis.com faced operational gaps between its retail operations and digital channels. Store operations and eCommerce were not yet connected, resulting in fragmented data and less efficient coordination between offline and online activities. Promotional needs and event activities were also handled in separate tools and processes, making it difficult to run campaigns consistently and measure them in a structured way. In addition, many HR and membership processes were still managed manually, creating repetitive work and limiting visibility over people administration and community member data.

Challenges

belimanis.com needed to solve three core issues:

1. Store operations and eCommerce were not yet integrated.
2. Promotions and events were not managed through a centralized process.
3. Many processes in HR and membership were still manual.

Solution Implemented (After)

To unify operations and improve scalability, belimanis.com implemented an integrated approach across retail, marketing, and community management:

1. POS Integration with Website, Marketplace, and Live Chat. Point-of-sale operations were connected with the website and marketplace to align transaction flows, supported by live chat to improve customer interaction and responsiveness.
2. Email Marketing and Surveys for Promotional Activities. Promotional execution was strengthened through email marketing and surveys, enabling structured campaign communication and feedback collection for continuous improvement.
3. HR and Members Modules for People and Community Management. HR processes and community membership management were centralized using dedicated modules, reducing manual administrative work and improving data consistency across teams.

Result

By integrating POS, digital channels, promotional tools, and community/member administration, belimanis.com transitioned from fragmented operations to a connected workflow. The company gained better coordination between store and online transactions, more centralized promotion management, and improved HR and membership processes—supporting a smoother customer and community experience at scale.